Public Relations

At Rabinowitz Partners, we believe good public relations is about creating messages for our clients that resonate, to build lasting reputations that will attract and engage loyalists.

This strategy takes time and flexibility. In today’s congested and ever-changing world of media, we will find the best approach for building a groundswell of interest while delivering the most compelling message possible. We generate results not only through traditional media venues (print, television, radio), but also on the Internet, where coverage can spread most rapidly. By carefully developing and monitoring our clients’ important messages, we place them front and center for the audiences they most want to engage.

Rabinowitz Partners can help:

  • Define the right brand, stories and talking points, and then develop the most strategic game plan for delivering them to print, broadcast and online media with the highest level of impact.
  • Write press releases, media blasts, letters to editors and op-ed pieces that underscore key messages and developments.
  • Create collateral materials, including corporate backgrounders, company timelines, fact sheets and executive biographies to support and strengthen publicity impact.
  • Cultivate relationships in the blogosphere and social media outlets to initiate, respond to or deepen relevant conversations; maintain personal blogs to promote brand name and individual identity.
  • Provide media training to help create a compelling image, effective sound bites and concise delivery of information during interviews.
  • Design and execute special events and support materials to promote organizational values and raise financial support.